In Ryan’s previous post, we talked about Joss Whedon and his recent online series Dr. Horrible’s Sing-Along Blog. At first I was hesitant to watch it, because there’s a heavy amount of Whedon’s work I find aggravating. But since there’s a lot I really like as well, I watched it anyway. Of course, my reaction was split, but not in the way I was expecting. As a result, I began exploring why I have this dichotomous perspective with Whedon’s storytelling.
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So the last several weeks we’ve been talking about how to deliver content in new and unique ways. We’ve talked about the various ways in which technology and the Internet are enabling media creators to bypass the regular television or movie gatekeepers.

So now, we have an example of someone doing it. Joss Whedon, the creator of the Buffy the Vampire Slayer television series, the short lived Firefly, and its movie continuation Serenity has unveiled Doctor Horrible’s Sing-Along Blog!

A three part experiment in online content with each Act being unveiled through out this week. Starring Neil Patrick Harris, Nathan Fillion, and Felicia Day it is essentially a Supervillain Musical.

The video is hosted by Hulu, which means it’s only available in the United States, and will apparently only be freely available online this week. After that it’ll be released as a paid download, or DVD.

I’m not saying this is the culmination of everything we’ve talked about, but it’s yet another step in that direction, but he does touch on many of the same sentiments in his Master Plan.

It’s a fascinating experiment, and it illustrates that we’re on the right track.

Ryan’s last post coincided with a lot thinking I’ve been doing about advertising in general, and how it fits into the world of media and art. Read the rest of this entry »

Leica is a well regarded brand of cameras and lenses, and has been since 1925. They’re one of the handful of quality camera makers that have successfully made the jump from film to digital.

To promote their Leica D-Lux 3 camera, they’ve embarked on a neat advertising campaign, by taking a pixelated object into the real world. This is cool, but it makes my eyes hurt.