Immersion is that which takes a story and creates an experience. So critical is this part of design, it has become an artform itself. It’s the half of any construct we see and interact with, and some would argue, is the most important aspect of the entire design. Good immersion is typically praised as good design, because it doesn’t matter how complex a device/work/concept is, as long as it’s accessible to its intended audience/users. Read the rest of this entry »