Panasonic sent out a wave of press releases yesterday (02/11/09) announcing new and eye-brow raising products to their line-up. As exciting as these additions are by themselves, they seem to be indicative of a modularity trend and ample-option mentality emerging in P-sonic’s marketing plans.

 The ones I find extremely interesting are the AG-HMR10 handheld, battery-operated, AVCCAM field recorder/player with HD-SDI in/out and the AG-HCK10 compact, multi-purpose camera head. So far I haven’t seen or heard any buzz on these two, and Panasonic seems content with just slipping this announcement in between the stacks of others. I imagine it’ll be a sleeper hit in forums though.

 More discussion on that later, but for now, read the links to the releases below! Cool stuff!

• Panasonic Debuts AG-HPX300 P2 HD Camcorder, World’s First Affordable 10-bit, 4:2:2 Camera
• Panasonic Announces Availability of the AG-HPG20 P2 HD Portable Recorder/Player Featuring AVC-Intra Recording
• Panasonic Debuts AJ-HRW10 Rapid Writer P2 Workflow Tool
• Panasonic Announces Availability of AJ-PCD35 P2 Memory Drive with PCI Express Interface for Super Fast Content Transfers
• Panasonic Expands Professional AVCCAM Product Line with Compact HD Recorder and Multi-Purpose Camera Head
• Panasonic Introduces Full-Featured AJ-CVF100G Color Viewfinder for High-end P2 HD and DVCPRO HD Camcorders
• Panasonic Offers Free AVCHD-to-DV Transcoder Update, Available at WWW.PANASONIC.COM/AVCCAM